![]() ![]() His innovative strategies also served as important models for the Swiss watchmaking industry as a whole and played a key role in the revival of the industry. ![]() His decisive leadership was critical to the launch of the Swatch watch in 1983 and subsequently drove the continuous development and improvement of all Swatch Group brands. Hayek led the firm’s recovery from a severe crisis. Hayek (1928-2010), the Swatch Group achieved worldwide renown as the crown jewel of the watchmaking industry. He held neither official function nor political office. Hayek did not exercise other executive or supervisory activities outside the Group. Hayek constituted Belenos Clean Power Holding Ltd, of which he was Chairman and Delegate. Hayek received the Swiss Lifetime Award, which was awarded for the first time. Hayek was awarded the distinction «Grosses Ehrenzeichen mit Stern» from the government of Austria, he was appointed «Officier de la Légion d’honneur» and «Commandeur de l’Ordre des Arts et des Lettres» by the government of France and was nominated honorary citizen of Biel-Bienne as well as of Meisterschwanden (Aargau). Hayek acted within the Advisory Board of EPFL (Ecole Polytechnique Fédérale de Lausanne) and was also a member of the temporary advisory «High Level Group» of the European Union. Hayek was also Chairman of the Board of the Hayek Group, of which he was the founder and which also occasionally provides services for the Swatch Group. The Universities of Neuchâtel and Bologna conferred honorary doctorates on him. Hayek, strategic consultant of the Group since 1980, defined the guidelines for the merger of ASUAG-SSIH, and developed the future strategy of the Group. Hayek (1928–2010), Swiss citizen, Chairman and Delegate of the Board of Directors of the Swatch Group from 1986 to 2010. ![]()
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